This is really a thing, apparently.
Famous people are getting naked to remind you to vote for Hillary Clinton. First Mark Ruffalo (well, a promise from Mark Ruffalo), then Katy Perry, and now, briefly, Madonna.
Here's the video that started it all:
It's pretty tongue-in-cheek—"the only way we can prove that to you is by having lots of famous people"—but also pretty serious. And the punchline? "Mark Ruffalo will do a nude scene in his next movie."
"Make Mark be naked."
The Internet loved it. Celebrities! Naked! Hillary Clinton!
Enter: Katy Perry, never one to back down on a cause and a long-time, very vocal Hillary supporter.
On Tuesday, she posted this teaser:
As part of Funny or Die's 'Everyone Votes' campaign, she's asking every American to register to vote. And to turn up on the day, in whatever state they're in, to cast that vote. Even naked.
Well, actually not naked. Turns out that might get you in trouble.
But "Katy Perry votes naked" is the kind of sentence guaranteed to get people clicking. And then, hopefully, voting.
Enter Madonna, who wanted to jump on the trend as well. She tweeted this message yesterday:
And posted this photo of herself to Instagram to prove the point:
Later both posts were deleted. But this one's still there, of the singer straddling the neck of her favorite woman who run the world.
And for the record, Madonna was doing this before any of the others.
Remember her on the first 'Rock the Vote!' ad back in 1990? No one flanked by boys in skin-tight denim rapping, "Freedom of speech is better than sex," is at risk of taking themselves too seriously.
It's the perfect combo: high-profile celebrity, strong message, nudity. Even if it feels overdone, it works. And if it makes enough people turn up to vote, it could just win Hillary the election.
Who's next? My money's on Orlando Bloom.