Donald Trump Wanted to Do the Apprentice: Black V. White

Gist: Republican presidential candidate Donald Trump wanted to make a series of The Apprentice that pitted black and white contestants against each other. Someone remembered this terrible, terrible idea, and now it's back in the spotlight.

Frankly: I don't even know what to say. Should we be surprised about anything Donald Trump has said or done anymore? Actually, we probably should, as he is getting closer to becoming the leader of the world's largest economy. It would be much more pleasant to just forget about him, and pretend he didn't exist—except so far all that's done is actually get him into a real-life presidential race. Ugh.

Anyway, the latest shit-show to come from Camp Trump: back in 2005, the same guy who now wants to lead a country mired in centuries of race horror and that still struggles with massive inequality and really complex identity politics…was super keen to create racially segregated TV. A race version of The Apprentice.

BuzzFeed's McKay Coppins brought that back to the table this week, and spoke to Tara Dowdell, "a black communications consultant who appeared on season 3 of The Apprentice."

“Best-case scenario, it was huge blind spot," Tara says. "Worst-case scenario, it showed [Trump’s] willingness to exploit race and be divisive — to do anything to promote himself.” With the odd mix of amusement, bemusement and rage that characterizes most sensible people's responses to Donald Trump, she basically says she finds the whole thing kind of funny. “He has the audacity to say he’s a uniter when he proposed Apprentice: The Race War?”

Back in 2005, Trump's thinking was, "Whether people like that idea or not, it is somewhat reflective of our very vicious world.” But McKay explains that he backed down. "It was just an idea," a rep assured press.

But ideas are, you know, what world leaders use to make decisions. Like, say, around policy issues on race. I cannot even. Go home, Donald Trump.