This Instagram Account Is Praising the Fierce Street Style of Older Women

Forget "fitspo" hashtags and ab shots; Instagram just got a whole lot better and humanized thanks to one account intent on changing the game. Enter  Instagram accounta project dedicated to sharing the jaw-dropping street style of women in their 40s and above.

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Following in the footsteps of iconic sites like Advanced Style, creators Lauren Whiting and Nicholas Purcell say, "The Visible Woman is a movement that celebrates the style and substance of women of a certain age. We want people to look past the stereotype of what it means to be an older woman in our society."

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Whiting adds, "We challenge the notion that women become invisible as they age by shining a light on amazing women."

Doing just that, the website's Instagram account shares street-snapped images of women from Paris, New York, Adelaide and elsewhere, all rocking incredible self-styled looks and pearls of fashion wisdom they'd offer their younger selves.

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All we can say is, style goals.

Follow The Visible Woman on Instagram at or read their profiles on some incredible street-style mavens here.

This post originally appeared on Mamamia, Spring.St's Australian sister site. You can read it here.