New label Sosandar launched less than two weeks ago, but it's already getting the attention of women around the world.
And there's a simple reason for that. The clothes are really nice. And we can afford them all. Okay, two reasons then.
It's not accidental. The company is founded by two fashion veterans, Ali Hall and Julie Levington, who have more than 40 years industry experience between them. And what they learned in that time? Women want clothes that are current, flattering, and made from lovely materials. Even—especially—when we aren't millionaires.
“We saw a real gap in the market for trend-led clothes that cater to what women really want—be that dresses with sleeves or hemlines that aren’t bum skimming,” they explain.
So that's what they're making.
Rather stocking on the fashion calendar (heavy coats halfway through summer, anyone?), they release their carefully curated selection when you actually want to wear it.
Here are some of the best basics from their first September line-up.
1. The timeless biker jacket
2. The polished printed shirt
3. The slouchy sweater
4. The versatile floral dress
5. The classic black ankle boot
And the best bit? Everything ships worldwide.
Bonus: The site also features a bunch of excellent wardrobe advice. Hall and Lavington know their stuff, so you should trust them on this. Get started with the very useful '5 Ways to Wear: The Leather Pencil Skirt'.