PHOTO: @GRACELOVESLACE / INSTAGRAM
Behold, the world's most popular wedding dress has been crowned.
Australian bridal label Grace Loves Lace has taken out the title with their signature "Hollie" dress that's been pinned on Pinterest a ridiculous two-and-a-half million times.
Let's get to know Hollie, shall we? The beautiful lace and silk chiffon number is the stuff of beachy-bohemian dreams.
Named after founder Megan Ziem's sister, and featuring delicate french lace, it's been bought by 2000 brides since it was first launched in 2013.
According to Harper's Bazaar, the brand receives about 500 requests regarded the dress. Daily.
It's news that has sent hundreds of brides desperately scouring eBay, Craigslist and second-hand dress site Still White in search for their dream dress.
Fortunately, the designers have also come up with an alternative option—the new and improved "Hollie 2.0".
Available in both white and ivory, it has the signature french lace bodice with the addition of "free-flowing silk chiffon sheaths" at the shoulders and a centre-front split in the skirt.
It's begging to be worn down an aisle. Any aisle.
In welcome news, it also retails for $2,200. Love it? You'd better get in quick—this version reportedly already has a back order of 700 brides eager to get their hands on it.
If you miss out on this one, don't panic. The brand has a whole host of other beautiful gowns (including "Alexandra" which has the same bodice but with a simpler skirt) that are equally Pinterest-worthy.
Honestly, we're wondering whether an upcoming wedding is even a purchase-requirement.